02 EDM Design

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02 EDM and Social Media Design

Transforming Ideas into Impactful Solutions!

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Social Media
EDMs Design
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ASEAN Social Media

During the ASEAN summit, I crafted engaging social media titles using Adobe Illustrator. These titles were designed to capture the essence from the event. By blending visual elements, I aimed to create impactful visuals that resonated with the audience, effectively conveying the significance of ASEAN's initiatives and collaborations. The use of Illustrator allowed me to merge creativity with precision, ensuring each title was visually appealing and aligned with the summit's themes, enhancing the overall social media presence and engagement during this important gathering.

Applications
- Adobe Illustrator

ASEAN Instagram Stickers

I created the ASEAN Instagram stickers using Adobe After Effects for animation and Adobe Illustrator for the graphic elements, ensuring vibrant and engaging visuals. Adobe Illustrator allowed me to design intricate and high-quality graphics, while After Effects enabled smooth and dynamic animations. These stickers are designed to enhance social media engagement by providing visually appealing and interactive elements for Instagram users, effectively promoting ASEAN's key messages in a fun and modern format.

Applications
- Adobe After Effects
- Adobe Illustrator

ASEAN EDM Design

In December, I created the ASEAN EDM Christmas card, which was designed using Outlook and After Effects. The project involved crafting engaging graphics and animations that were ultimately exported as a GIF image. This design not only showcased my proficiency in using both Outlook and After Effects but also demonstrated my ability to create visually appealing and festive content for digital communication.

Applications
- Adobe After effects

Teach.NSW Social Media

During my tenure at teach.NSW, I was responsible for spearheading social media campaigns focused on scholarships and Facebook Live events. Leveraging tools such as Photoshop, Illustrator, and Adobe Animate, I crafted visually compelling content that effectively communicated the benefits of various scholarships and promoted engagement during live events. From designing eye-catching graphics to creating animated content, I ensured that each campaign resonated with our audience and aligned with teach.NSW's objectives of supporting educational initiatives across New South Wales. This experience not only enhanced my proficiency in multimedia design but also sharpened my ability to harness digital platforms for impactful educational outreach.

Applications
- Adobe Photoshop
- Adobe Illustrator
- Adobe Animate

Teach.NSW Instagram Filters

While working for teach.NSW (Department of Education), I was tasked with creating an Instagram AR filter to attract high school students to our events and boost engagement with our main website. After discussing with my manager and understanding the desired outcome, I chose Spark AR Studio, mastering the tool to produce a successful AR filter. The filter displayed virtual cards above users' heads, each reading "What type of teacher should you become?" and cycled through options like science teacher, math teacher, and English teacher. I designed the card graphics in Photoshop and exported them as .PNG files for clear visuals. The campaign significantly increased traffic and engagement. Using SparkAR Hub, we tracked metrics such as impressions, captures, and shares, while Google Analytics measured the response and traffic to our scholarship pages. This experience taught me the importance of creating compelling content that encourages users to engage and share, amplifying our reach, and accounting for the review process required by Spark AR.

Applications
- Photoshop
- Spark AR

Teach.NSW SurveyMonkey Forms

Often, I create forms for Teach.NSW using SurveyMonkey for the Events team. Recognising our target audience's preferences, I introduced the idea of incorporating QR codes compatible with Snapchat. This innovative approach allowed us to seamlessly direct users to sign-up forms on SurveyMonkey, enhancing engagement and streamlining the registration process. The integration of QR codes with Snapchat proved effective in reaching and engaging our intended audience.

Applications
- SurveyMonkey
- Adobe Photoshop

Teach.NSW JobFeed EDM's

Every Wednesday, I assemble the Teach.NSW JobFeed EDMs, update the JobFeed website page, and refresh the JobFeed App with new job listings. The EDMs are crafted in Mailchimp, with all graphics designed in Adobe Photoshop to ensure a professional and cohesive look. This weekly task involves meticulous attention to detail to guarantee that all new job opportunities are accurately represented and easily accessible across all platforms.

Applications
- MailChimp
- Adobe Photoshop
- Adobe Dreamweaver
- Adobe Illustrator

Teach.NSW EDM's

At teach.NSW, a significant part of my role involved designing EDMs for various initiatives such as scholarships programs, Teach.NSW News updates, Teach.NSW JobFeed listings, and webinar events using Mailchimp. Using tools like Adobe Photoshop, I created visually engaging and informative EDM layouts that effectively communicated key messages to our audience of educators and prospective applicants. Each EDM was meticulously crafted to maintain brand consistency while ensuring content clarity and visual appeal. This experience honed my skills in digital communication and reinforced the importance of impactful design in educational outreach and engagement strategies.

Applications
- Adobe Photoshop
- Adobe Dreamweaver
- Mailchimp

Teach NSW FaceBook Live

When I joined the branding and promotions team at teach.NSW, I observed the challenges they faced during a Facebook Q&A event for scholarships, which required significant human resources to respond to questions. After discussing with my lead, I introduced Facebook Live Q&A streaming, enabling real-time engagement with our audience on our teach.NSW Facebook page. Our viewers appreciated the interactive content, enjoying the opportunity to engage directly with our brand and receive immediate responses. Leading up to the event, I managed the marketing campaign, which included posting 30-second live videos on Facebook, multiple social media posts, and sending promotional emails (EDMs) with calendar invites and countdowns. On the event day, we built excitement with a countdown reminder. This campaign achieved high exposure, providing cost-effective, real-time engagement with our audience. From this experience,