2024 - Current
Digital Communication Advisor
Department of Customer Service – Sydney, NSW
Responsibilities:
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Manage and deliver time-sensitive content updates for high-profile compliance matters including prosecutions, enforceable undertakings, and incident information releases.
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Publish urgent regulatory information such as exemptions, codes of practice, and product recalls.
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Oversee and maintain digital content for 19 key industries and 60+ high-risk hazards.
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Maintain and regularly update corporate content including privacy policies, regulatory strategy, right to information, and program evaluation data.
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Provide end-to-end digital and content support for key campaigns and events such as Safe Work Month, the Irreplaceable campaign, and advisory council webinars.
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Support the launch of new regulatory programs including body-worn video and advisory councils.
Key Achievements:
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Delivered critical regulatory updates with accuracy under strict deadlines.
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Collaborated with cross-agency partners (e.g. SafeWork, NSW Government) using dashboards and reporting tools including Siteimprove, Google Analytics, and HotJar.
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Delivered Squiz Matrix CMS support, including user management, troubleshooting, training, form creation, and performance reporting.
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Used data analysis to drive improvements in user engagement and accessibility compliance.
Skills:
Squiz Matrix (CMS), Drupal (CMS), Google Analytics, Siteimprove, HotJar, Accessibility (WCAG 2.1), Compliance Content Publishing, Web Content Strategy, CMS Training, Troubleshooting, Stakeholder Engagement, Form Design, Graphic Optimisation (Photoshop).
2023 - 2024
Website Content Creator & Publisher
Department of the Prime Minister and Cabinet, Strategic Communications
Responsibilities:
- Developed and maintained accessible digital content for key government websites, ensuring WCAG 2.1 compliance.
- Provided technical content advice to Taskforce members on structure, formatting, and usability.
- Generated and analysed performance reports for web and video content.
- Trained team members in accessible PDF creation.
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Key Achievements:
- Led the design and launch of the ASEAN website using Drupal CMS with a focus on user experience.
- Produced graphics, videos, and fact sheets tailored for web and print.
- Developed a professional slide deck communicating ASEAN program objectives.
Skills:
Drupal (CMS), Accessibility (WCAG 2.1), Web Analytics, Stakeholder Engagement, Adobe Creative Suite, HTML/CSS, Graphic Design, Video design.
2023 - 2023 (6 months contract)
Knowledge Content Developer
Transport for NSW, Infrastructure and Place, Sydney NSW
Responsibilities:
- Implement rigorous Change Control procedures for IMS documentation and artefacts, ensuring the accuracy and approval of published documents on Unily (CMS).
- Maintain an up-to-date Content Register and retain records of consultations related to IMS content, ensuring efficient tracking and documentation of all interactions.
- Proactively identify opportunities for improvement in IMS content and design, taking into consideration valuable feedback from content owners, SMEs, and authors.
Achievements:
- Contributed to Problem Solving in Unity (CMS): Collaborated with the team to devise a solution for enabling effective search functionality within Unity (CMS) specifically for PDF files containing version numbers, enhancing user experience and accessibility.
- Developed detailed blue configuration documents outlining the current Unity (CMS) process, providing clarity and guidance to team members on system operations and workflows.
- Delivered numerous training sessions to team members, imparting in-depth knowledge of Unity (CMS) functionalities and processes, enhancing their proficiency and productivity in system usage.
Skills
Unily (CMS) - Accessible PDF Creation - Corporate Identity - Adobe Indesign - Adobe illustrator - Adobe Photoshop - Graphic Design - Web Design - HTML
2022 - 2023 (6 months contract)
Graphic Designer/Website Specialist
Catholic Education Diocese of Parramatta, NSW
Catholic Education has 80 schools across Western Sydney and the Blue Mountains, Catholic Schools Parramatta Diocese (CSPD)
Responsibilities:
- Build and manage all aspects of new Catholic school websites from design concepts through to finished products in Sitecore (CMS).
- Delivering high-quality image optimisation with accurately labeling and metadata to increase user engagement.
Achievements:
- I have Identified a critical SEO gap in all the Catholic school websites developed, ensuring the implementation of essential H1 tags for improved search engine optimisation (SEO) and enhanced visibility in search engine rankings.
- Successfully designed and launched 40 new websites for Catholic schools, facilitating improved online presence and communication channels for each institution.
Skills
Sitecore (CMS) - Responsive Web Design - Adobe illustrator - Adobe Photoshop - Adobe premiere - Graphic Design - Web Design - HTML
2016 - 2021
Senior Advisor
Employment Branding & Channels (NSW Department of Education) - Parramatta, NSW
The Employment Branding and Channels team manages campaigns for the NSW teach government organisation (www.teach.nsw.edu.au), responsible for promoting campaigns relating to opportunities offered for new and current teachers across NSW. On average, NSW teach campaigns has a social media presence with over 50,000 followers, EDM campaigns with over 70,000 subscribers and 1.75 million views per annum accessing the teach organisation website.
Responsibilities:
- Maintaining, enhancing and reporting on website activities, including web content, SEO and website analytics for teach.NSW.
- Participating in development of new digital content, and providing technical support for content creators.
- Uploading and managing weekly Jobfeed adverts (Website, EDM and JobFeed App).
- Performing usability reviews of existing sites and proposed designs.
- Crafting website content and graphics by coordinating copywriting, and designing images, icons, banners and enhancements.
- Designing digital image files for use in digital and traditional printing methods.
Achievements:
- JobFeed Script - During my time as a Senior Advisor, one of my achievements was streamlining a new weekly JobFeed process for temporary and permanent teaching jobs by creating an online tool in MongoDB (JS Script) to process and filter the CSV data-sheets and turning the output data into a more manageable format for EDMs and for our teach.NSW website. Overall, this greatly reduced the occurrence of human errors and the resource hoursneeded for branding and promotions, and ultimately boosted overall productivity. This was something that was recognised by my manager John Willison and my Lead Ian Quintos and my peers.
- Facebook Live Q&A - In August 2017, I had the pleasure of integrating Facebook Live Q&A streaming servicesinto our branding and promotions. This campaign received high exposure, as it provided real-time personal engagement with our audience and a cost-effective solution. For each Live Q&A event held, I was appointed as a technical team member to aid in the set up and running ofthe events.
- Event QR-Codes - During 2016-2017, I introduced and campaigned for the use of QR-Codes for branding and events. During this time, I had created a sign-up form at that users at these events werea ble to access simply by scanning the QR-Code using their mobile phones. This has since been a valuable, time efficient resource our team has continued to use.
- Events and Promotions Team - I have successfully researched and developed a form solution for our eventsteam, where by subscriber’s information can be collected offline and stored locally on an iPad device. This solutionhas helped to minimise problems caused in collecting subscriber’s information, particularly those from remote locations with poor internet connection.
- Instagram Filter AR filters - I designed an Instagram filter using Spark AR studio. This filter was used to displayvirtual ‘cards’ on the top of users heads, reading “what type of teacher should you become”. The virtual card then rolls through randomised options such as: science teacher; maths teacher; English teacher, etc until stopping at arandom option. This filter was designed to be used at major events with high school students as an attraction method for the Event stalls in the hopes that students would visit our Instagram page and download the filter, which would ultimately rampup traffic and engagement with ourmain website.
- Drones for rural and remote programmes - During 2016, I campaigned for the use of drones for our rural and remote video productions for teach.NSW, which were later implemented.
Skills:
SquizMatrix (CMS) AEM (CMS) - Google Analytics and Site Improve - Accessible PDF Creation - Corporate Identity - Adobe Indesign - Adobe illustrator - Adobe Photoshop - Adobe afer effects - Graphic Design - Web Design - HTML- JQuery - EDM (MailChimp)
2012 - 2016
Graphic/Web Developer
RFI Technology Solutions Pty Ltd - Seven Hills, NSW
RFI is a key distributor of over 6000 wireless infrastructure products from around the globe including in-building and tunnel coverage systems, manufacture and distribution of low PIM base antennas , multi-coupling systems and solar powered site solutions.
Responsibilities:
- Producing of creative brochures, flyers, wall banners, catalogues,
- web-banners, promotional material and product artwork that fits with overall marketing and sales strategy.
- Working with product management to coordinate development of technical marketing material including product sheets and installation manuals.
- Working with relevant internal stakeholders, external vendors, media and digital agencies to deliver sales and campaign materials and collateral.
- Developed functional digital design concepts across various platforms to strengthen company brand and identity.
- Coding websites using HTML, CSS, JavaScript and jQuery languages
Achievements:
- Building a Client Portal with Dropbox capabilities for RFI DAS, so Optus and vodafone can download and upload engineering files, with no file size limitations and self-service access to a private repository.
- Creating a Social media presences, bring traffic back to RFI website and even conversions with monthly give away that reflect RFI brand which help attract target audience.
- Turning a number of HTML website into a CMS, this improved site security and higher rank in the search engines.
2011 - 2011
Graphic/Web Developer
SES Global Pty Ltd - Penrith, NSW
SES Global are Google qualified industry leaders in Pay-Per Click Advertising, Search Engine Optimisation and Website Marketing.
Responsibilities:
- Maintenance & Producing web-ready artwork, files and coding based on existing designs.
- Employing search engine optimisation tactics to increase reach of targeted audience.
- Planning website development, converting mockups into usable web presence with HTML, JavaScript, AJAX and JSON coding.
Achievements:
- Redesigning clients websites to increase traffic.
- Designing custom modules in CMS to bring new features to the website.
2011 - 2011
Digital Producer
SONY Pty Ltd - Macquarie Park Sydney, NSW
Sony, is engaged in the development, design, manufacture, and sale of electronic equipment, instrument, devices, games consoles and software for consumers, professionals, and industrial markets.
Responsibilities:
- Increasing brand awareness through creation of innovative print and digital productions for major publications for Sony Australia and New
- Managing website by developing and refining pages to enhance appearance and increase user experience.
- Organising and managing digital assets through regular maintenance and content archiving.
Achievements:
- Building microsites for Sony PlayStation.
- Building Hoyts EDM campaigns, designed to help maximise existing customers.
2010 - 2011
Graphic/Web Designer
Console Pty Ltd - North Sydney, NSW
Console is a leading Real Estate management software provider, the software suite offers data products that helps manage business, streamline their processes and to understand their business metrics.
Responsibilities:
- Coordinating development and production of marketing collateral and promotional literature in conjunction with outside suppliers.
- Identifying appropriate marketing channels and target customers for campaigns
- Designing website layouts, templates and unique branded looks
- Developing display, marketing and packaging materials to support product branding strategies
- Creating designs and collaborated with technical team to complete projects
Achievements:
- User Interface design for a mobile App, visual designs based on the brand identity’s color scheme.
- User Interface for a CMS website.
2010 - 2011
Graphic/Web Designer
Western Region Automotive’s - Parramatta, NSW
Western Region Automotive is an automotive marketing group specialising in web development and digital marketing for Ford, KIA, Alfa Romeo and Action Suzui.
Responsibilities:
- Promoting brand identity by creating company logos and delivering attractive, user-friendly and unique website.
- Designing weekly newspaper adverts and publications for KIA, FORD, Alfa Romeo, Action Suzuki, and Isuzu UTE.
- Determined coding requirements for site creation, including e-commerce capability, security and specialised scripts.
- Designing user interface to meet client specifications and content management system.
Achievements:
- Building Content management systems for Ford Austraila, Ford Sinclair, Winford Ford, Thomson Ford, Thomson KIA, Thomson Alfa and Isuzu UTE.
- Creating Social media presences bring traffic back to websites and even conversions
- Ford Merchandise online Store (CMS)
2008 - 2009
Graphic/Web Designer
Weblink Solutions Pty ltd - Ultimo, NSW
Weblink Solutions help small & medium businesses around the country to increase revenue and profitability using their websites. They offer Web Design & Hosting, web marketing & SEO and web Optimisation.
2008 - 2008
Graphic/Web Designer
PhoneFirst Pty ltd - Liverpool, NSW
PhoneFirst is a small business specialising in Real Estate management software.
2006 - 2006
Graphic/Web Designer
MTA Motorists Transport Assistance Pty Ltd - Baulkham Hills, NSW
MTA Assist, has been formed as part of an alliance between the MTA and breakdown service companies that represent leading brands such as Saab, Volkswagen, Peugeot, Subaru, Alfa Romeo, Ferrari and Maserati.
2000 - 2001
Multimedia Trainer (Supervisor)
Wesley Mission - Parramatta, NSW
Wesley Employment Services is a local jobactive provider & Training to learn and enhance people skills to maintain employment.
